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In Full Bloom

Posted on 08 August 2017

On the dawn of a new summer, certain things spark off excitement - reflections of sun shining on the water, the feeling of warmth on my shoulders, drinking pretty pink drinks, looking "tan enough", and playing Boys of Summer repeatedly. As soon as the temperatures start rising, so do too the party invites. And the associated anxiety of what to wear to each event.

Normally, I would feverishly peruse all my go-to online stores for something unique to wear - an outfit that would prompt fellow attendees to ask "where did you get that from?" yet provide comfortability and the opportunity to be worn through the seasons. But I reached a stage where the online offerings no longer suited to what I really wanted, which was stylish clothing made with fine fabrics. Hence our first collection was born.

By the Sea, is made for girls who chase islands in the sun all year long. Whether you’re island-hopping in Greece or celebrity spotting at St Barts, our Spring Bouquet Collection is a romantically themed capsule that gives you poetic license to mix and match blue and pink florals or match the same floral combination in both tops and skirts.




 Our Bianka dress featured on the amazing @annamavridis


S/S17 Summer Floral Trends


“Florals for Spring? Groundbreaking.” So said Miranda Priestly, the uber fashionista in The Devil Wears Prada. Whilst florals aren't a new trend, this season sees the print featuring all over Resort collections from the major fashion houses. 


The catwalks' push for florals has had British Vogue fashion news editor Julia Hobbs voicing that 2017’s florals are indeed a bouquet and that this year’s fashion trend is optimism, emphasised by bold blooms and avoiding anything prim in the floral department.


@adrianajuicy roaming Dubai in her Bianka dress


But how to wear florals this season?


Let's go straight to the top of the fashion bibles -Harper’s Bazaar recommending tiered summer floral print dresses as the ‘ideal summer wedding choice’ but for a bolder look they suggest teaming floaty florals with ‘a pair of Converse for an interesting juxtaposition’.

Whether you opt for Converse or sandals, stiletto heels or barefoot, bold florals can be adjusted to your mood. Ultra feminine date nights in the highest of stilettos or pair with mules for daytime luxe.  

Our summer florals featured in the Spring Bouquet collection are both bold and optimistic, with a delicate feminine style that works perfectly with sun-kissed beaches and balmy sunsets and take you elegantly through the night to sunrise and the start of another perfect day.


Style notes from style icons


The Duchess of Cambridge makes headlines wherever she goes, and this summer she’s been giving florals the royal treatment. First of all she pushed the Wimbledon dress code surprisingly far by choosing to wear a white midi dress with a stunning floral print laid over the skirt and then, during a late night garden party in Poland, she opted for a floral long-sleeved top and matching midi skirt.


Also rocking this year’s optimistic florals are Mary-Kate and Ashley Olsen. The twins were recently bridesmaids for their friend Cassie Coane who asked each of her 18 bridesmaids to wear florals. Mary-Kate opted for a Japanese satin robe and flower crown while Ashley chose a black dress with bold floral sleeves.


It all adds up to a summer success: impactful, feminine and easy to wear - 2017 florals are a delight to the eye and a pleasure to own.


 @laurajadestone wears our Ava mini dress in Spring Bouquet Blue


SHOP the Spring Bouquet Collection








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